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Genre Research: Knowing Your Market as an Author

Before we begin today I want to make note of the fact that there are two kinds of authors. There are the sort of authors who write for money and there are the sort of authors who write for passion. This article caters to the former of the two, and the topic of discussion is geared towards those individuals who prolifically write book after book with a specific audience in mind. If this sounds like you then you’re in the right place! Today we’ll be talking about what genres are and how tuning your manuscript for a particular genre can help to propel your book’s success.


Before we dive into the importance of genre research for authors, it's crucial to understand what genre is in literature. Essentially, a genre is a category of literature identified by shared features or conventions. This could include specific themes, settings, or characters. For instance, the science fiction genre often features advanced technology, futuristic settings, and extraterrestrial life.

Understanding the concept of genre is like getting a map to guide readers to your book. It provides a clear pathway for your intended audience to easily locate your work amidst a sea of other books. Without this, your book may end up in the wrong section, making it difficult for potential readers to find. Each genre comes with its unique set of expectations and rules. Some readers are attracted to the thrill and suspense in mystery novels, while others prefer the emotional depth in romance books. Recognizing these expectations is the first step to effectively connect with your target audience.


Why is genre research important for authors? One of the key reasons is that it helps you understand your potential readers. As an author, your goal is to create a story that resonates with your audience. By understanding the conventions and expectations of your genre, you can align your story with what your readers are looking for.

Genre research also influences the writing process. It provides guidelines on the structure and elements to include in your story. For instance, if you're writing a thriller, you know that suspense and high stakes are crucial elements to incorporate.

Lastly, genre research allows you to differentiate yourself from other authors in your genre. You can identify trends, and also gaps, within your genre that you can exploit to make your story unique and appealing.


Knowing your market as an author has numerous benefits. For starters, it allows you to tailor your content to meet the needs of your audience. If you understand what your readers are looking for, you can deliver just that, increasing your chances of success. Understanding your market also helps you to effectively communicate with your audience. It's one thing to write a great story, but it's another to engage your readers and build a loyal following. By understanding your market, you can craft a compelling author's voice that resonates with your readers.

Knowing your market can help you identify opportunities for growth and expansion. You can spot trends and anticipate shifts in reader preferences, giving you a competitive edge in an increasingly crowded market.


Conducting genre research involves a few key steps. The first step is choosing a genre. This should ideally align with your interests and writing style. From there, you should read widely within your chosen genre. This will help you understand its conventions and reader expectations.

Next, study the best-selling books in your genre. Analyze their structure, themes, and writing style. This will give you insights into what works and what doesn’t.

Lastly, look for gaps in the market. Are there any themes or perspectives that haven't been explored? If so, this could be a great opportunity to bring something new to the table.


Once you have conducted your genre research, it's time to apply your findings to your book. Genre research informs your story's structure, pacing, and tone. If you're writing a mystery novel, for instance, you'll know to include suspenseful scenes and unexpected plot twists.

Genre research also helps you develop compelling characters. Knowing the conventions of your genre can guide you in creating characters that are both realistic and engaging.

Moreover, genre research can help you craft a more immersive setting. By understanding the common settings in your genre, you can create a world that feels authentic and believable to your readers.


Genre research is not only useful in shaping your book's content, but also in marketing and promotion. By understanding your genre, you can identify your target audience and tailor your marketing efforts to reach them effectively.

You can also use your genre to differentiate your book from others. Highlighting what makes your book unique within your genre can draw in readers looking for something new and different.

Furthermore, genre research can guide you in choosing the right channels for promoting your book. For instance, if you're writing a young adult novel, social media might be a more effective platform for reaching your audience than traditional media outlets.


In conclusion, genre research plays a pivotal role in a successful writing career. It helps you understand your market, shape your content, and strategize your book promotion. By thoroughly researching your genre, you can ensure that your book resonates with your target audience and stands out in a crowded literary landscape.

As an author, it's important to remember that writing is not just about crafting a compelling story. It's also about understanding your readers and delivering a story that meets their expectations. With careful genre research, you can do just that, setting the stage for a successful and fulfilling writing career.

Thanks for joining us this morning on the Scripta blog, brought to you by Huntsville Independent Press. If you enjoyed this article, please share it with a friend or colleague. Your readership is what keeps this press alive - we couldn’t do it without you! Stay tuned for another useful article next week on Sunday at 6AM sharp, and as we always say around here: Have a positive and productive week!

Written by:

Joshua Adams

Owner / Publisher

Huntsville Independent Press



Huntsville Independent Press is the premiere publishing imprint of the Southeast United States, and we want to help you, the author. HIP provides, at no cost to our signed authors, a better solution for the publication of your story. Our contracts are non-restrictive and offer higher royalties for our authors. No HIP advance is taken out of royalties. Your advance from us is a one-time payment for the privilege to publish your book and is not a loan. Our passionate team of editors work diligently to ensure that the uniqueness of your story is preserved through the editing process. While you’re here, feel free to look around to see if Huntsville Independent Press is the right home for your work. We are always happy to have talented authors find a publishing home here with us.


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